CONVERSE Inc. announces the Converse CONS CTS fragment design Collection – signaling a renewed relationship between these brands and entering a new creative partnership with the Tokyo-based street culture icon, founded by Hiroshi Fujiwara.
So who is Hiroshi Fujiwara?
Hiroshi Fujiwara describes himself as a “cultural DJ” and is renowned worldwide as a symbol of sophisticated style, subtle design and impeccable cool. A prolific career has earned him the reputation of the Godfather of Harajuku.
In other words, he’s the Godfather of street fashion in Japan, and is a globally influential streetwear designer. It’s impossible to not speak of Hiroshi when talking about streetwear. He was introduced to hip hop during his trip to New York in the early 80’s and brought the culture back to Tokyo, becoming one of the first hip hop DJs there.
Hiroshi Fujiwara has done countless collaborations with iconic clothing brands and even a collaboration with Martin Guitars for Eric Clapton’s performance at Japan back in 2003 and again in 2006. Hiroshi leads FRAGMENT DESIGN, who has been involved in countless collaborations with brands like Nike, and now, the brand new skateboarding collection with Converse CONS.
“I love the classic Converse silhouettes,” says Hiroshi Fujiwara, “I wanted to put my mark on a legendary sneaker, keeping its simplicity but adding my own aesthetic. This is just the beginning.”
The Converse CONS CTS fragment design Collection stays true to the original, but is equipped with the toughness CONS sneakers are known for. The heavy vintage canvas uppers are finished in three classic colorways: black, parchment and navy – each with contrast white stitching and nickel hardware – as well as two bold metallic striped versions, finished in silver and gold on a clean white base, with tonal hardware.
The sneakers are subtly loaded with unique fragment design detailing, such as Hiroshi’s signature midsole branding, suggestive labeling and simple logo placement. They also come with all the essential CONS skateboarding details, including the drop-in Lunarlon sockliners for superior cushioning, memory foam padding for a customized fit, and traction rubber outsoles for boardfeel and grip.
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