Chucks in Film

#ForeverChuck: Chucks in Film

February 22, 2017

Converse debuts the Forever Chuck Scene videos with breakout actress, exploring classic film scenes that made Chuck Taylor iconic

KUALA LUMPUR (February 16, 2017) – In celebration of the daring spirit of youth, Converse debuts the Forever Chuck, a digital and social media series exploring three core cultural scenes that made the Chuck Taylor iconic: film and TV, LA culture and style and the world of Fashion, high and low. Directed by award-winning filmmaker Karim Huu Do, the Forever Chuck series kicks off with “Why Iconic Characters Wear Chucks” celebrating the types of unique characters that have made Chuck Taylor an iconic symbol on-screen.

Chucks in Film
Millie Bobby Brown from the Netflix Series Stranger Things. Remember Eleven?

Actress Millie Bobby Brown is the host of this episode, exploring why the coolest characters in film wear Chucks, and what Chucks say about the characters who wear them – meeting legendary stylist Stephanie Collie (who’s credits include Peaky Blinders & various feature films) to get her expert opinion. Brown was most recently nominated for a People’s Choice Award and Screen Actors Guild Award on behalf of her performance in the critically acclaimed Netflix sensation “Stranger Things.”

“The Chuck Taylor has remained a symbol for underdogs, rebels and teen heroes – the characters we love and identify most with – in films and television,” said Julien Cahn, Chief Marketing Officer at Converse. “By pairing some of the most memorable scenes of the past with rising stars of today, we celebrate Chuck Taylor’s legacy and pay homage to its place within youth culture – both on and off screen.”

Too many characters to count with Millie Bobby Brown

Posted by Converse Malaysia on Thursday, February 16, 2017

All of the films within the Forever Chuck series will highlight the confident and daring spirit of youth, a spirit that has defined Chuck Taylor loyalists in the past, present and future. These episodes will be formatted for digital consumption through platforms such as Instagram Stories, and Snapchat, with the “Why Iconic Characters Wear Chucks” launched worldwide on February 13 2017.


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